Putting together the right content can attract your future customers to make a purchase or book your services.
Storytelling creates a connection with your customer. This connection that you create through storytelling establishes emotion and a vested connection between you and your potential customer. Here are content ideas to help you tell a story:
Share your business founding story
Introduce you team members
Share customer success stories
Share stories that align with your brand
Social Proof Content
This type of content uses social validation to demonstrate the value of your product or service. It helps to build the credibility of your brand.
Content Ideas for Social proof:
Share your customer’s content featuring your product/service
Share customer reviews
Show behind the scenes
Value focused content
This type of content focuses on providing value to your audience and can include tips and educational resources. Value focused content defines your product or service as a helpful resource in your industry.
Value focused content ideas:
Educational guides (just like this one)
Product demonstration videos
Share resources that have helped you